Adrian Hardy

Head of global ABM
BT

Adrian leads BT’s Global ABM team to deliver a significant increase in pipeline and revenue from their top 800 accounts. His focus is on standardising the approach for the global marketing team, leveraging best practice in the industry and providing consistency of operations, reporting and performance.

Adrian has been working in marketing for over 20 years in a number of different disciplines. Having covered all the elements of the creative side of marketing, in the last five years he has specialised in Business Development and Account-based marketing, working across major multinationals.

He also runs a small not-for-profit – Stone Circle – which aims to address the shocking rate of male suicide through bushcraft and the therapeutic benefits of being in nature.

As a professional hobby, Adrian runs a small catering business and takes on the role of head chef providing sumptuous vegan buffets for all types of events. 

Visit the BT website here.